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The XTRA Package — For Dental Practices Only

More qualified new patients — without hiring a marketing team.

One package, one team: website, hosting, SEO, paid ads, and our IMPACT lead-handling CRM — built by an agency that has grown 300+ dental practices since 2005.

Watch: how every lead gets trackedShawn walks through the Universal Tracking Sheet inside the CRM

XTRA (GROW) Package

$3,000/ month

One-time set up fee — $3,000

  • Website DesignA conversion-built dental website, designed around your brand and your patients.
  • Webmaster / HostingYour site stays fast, current, monitored, and compliant — without you chasing anyone.
  • SEO FoundationalGet found for the treatments you actually want to do, in the area you actually serve.
  • Pro Paid Ads ManagementAds run by a dedicated in-house paid ads team, tuned weekly to your cost per new patient.
  • IMPACT — Lead-Handling CRMEvery call, form, text, chat, and review in one login, with follow-up that runs itself.

All five services included. Ad spend and text/call service charges billed separately, so you keep full control of those budgets.

20 yrs
Building dental marketing systems
300+
Dental practices grown
$90M
Ad spend managed
1.5M
Leads generated
26.2M
Postcards mailed and tracked
95%
Client retention

What's inside the XTRA package

Five moving parts. One team running all of them.

No juggling vendors, no gaps between your website, your ads, and your follow-up.

01

Website Design

A conversion-built dental website, designed around your brand and your patients.

  • Full design interview — layout, brand, and presentation
  • Built on the Duda platform, optimized for Core Web Vitals & SEO
  • Optimized for desktop, tablet, and phone
  • Logo, brand colors, and mission statement review
  • Content migration and optimization
  • Full page redirects to the new platform (maintains existing value)
02

Webmaster / Hosting

Your site stays fast, current, monitored, and compliant — without you chasing anyone.

  • Monthly revisions
  • 24/7 website monitoring
  • ADA accessibility widget (free version; paid upgrade optional at client discretion, $499 annually)
  • Premium Amazon hosting — dependable, responsive, 99.9% uptime
  • Privacy and cookie policy integration
03

SEO Foundational

Get found for the treatments you actually want to do, in the area you actually serve.

This package builds a strong SEO foundation with keyword research, competitor analysis, and tailored strategies to rank for high-traffic, high-value keywords.

  • Full page redirects to the new platform (maintains existing value)
  • Keyword research — up to 8 targeted keywords
  • Service page content optimization and creation
  • Google tools setup (back-end tracking tools)
  • Back-end tagging (meta and alt tagging for better Google site reading)
  • Citation optimization including GMB, Yelp, Yahoo, Bing, and Apple Maps
  • Blogs and Google Posts
  • Quarterly reports
  • 12-month review to ensure ongoing performance and growth opportunities
04

Pro Paid Ads Management

Ads run by a dedicated in-house paid ads team, tuned weekly to your cost per new patient.

Strategic, effective ad management that drives conversions and optimizes your ad spend. Advanced targeting plus ongoing optimization means campaigns that deliver measurable results.

  • Study and analysis of the competition in your area
  • Keyword data evaluation and selection
  • High-conversion geo-targeting and scheduling
  • Audience targeting for maximum conversion
  • Landing page improvements for better conversion
  • Ongoing analysis, testing, and optimization
  • Account, campaign, and ad group setup for the best quality score
  • Fraud protection software to prevent competitor clicks
  • Full control over ad budget
  • Call tracking and recording*
  • Live, dynamic, fact-based insight reports
  • Support ticket system
  • Monthly PPC report, monthly survey, quarterly meetings

*Text and call service charges will apply.

05

IMPACT — Lead-Handling CRM

Every call, form, text, chat, and review in one login, with follow-up that runs itself.

IMPACT is our all-in-one CRM for handling the leads your marketing produces — texting, reviews, chat, campaigns, and reporting in one login, so nothing falls through the cracks at the front desk.

  • 2-way texting*
  • Review management platform with optional AI review responder
  • Social media management — content calendar, scheduling widget, template content library
  • AI chat and live chat
  • SMS campaigns — reactivation, follow-up, open treatment, holiday text blasts*
  • Bulk email campaigns
  • Lead management dashboard — Universal Tracking Sheet
  • Reporting dashboard for PPC, SEO, calls, and social media
  • Automated calendar with appointment reminders
  • Support ticket system

*Text/call service charges will apply.

Not sure which pieces your practice needs most?

See it in action

How the XTRA package turns every lead into a decision you can make

Shawn walks through the Universal Tracking Sheet — one of the key tracking tools inside our IMPACT lead-handling CRM — so you can see exactly which marketing produced each call, form, and text, and what happened next.

Want this running for your practice?

Book a Discovery Call

In their own words

Growth stories from the practices we work with

Real owners, real numbers — several of them have been with us five, eight, and ten-plus years.

Dr. J — Bardmoor Family Dental

Five years of growth with Xpress

Dr. Barry LeJeune

8+ year client — growth year after year

Dr. Soren & Nathalie Michaelsen — Dental Arts

What it's like working with Xpress

Dr. Monil Shah — Central Dental Associates

Building a practice through consistency

What practice owners say

Hundreds of dental practices. A 5.00 average rating.

We work with 300+ practices nationwide and keep 95% of them year after year. Here is what a few of them have to say.

D

Dr. Sharon Albright

Dental practice owner · 20+ years in practice

Nov 2024

If you are looking for performance, value and professionals who will partner with you in practice growth, XPress Promotion is the company for you. Despite previously dedicating at least three times more money, and much more time, for the same services with other companies, XPress has outperformed all previous competitors. My qualified new patient leads have skyrocketed as have my new patient numbers in just a few months.

D

Dr. Sukhjinder Thind

Dental practice owner

Jan 2026

Many firms may know how to drive results with Google marketing, but few combine that expertise with exceptional communication and a true commitment to their clients. Rather than deflecting or offering quick fixes, Xpress takes full ownership, analyzes performance honestly, and works alongside us to fine-tune strategy and execution. It genuinely feels like a partnership, not just a vendor relationship.

J

Jerry Indursky

Business owner · 2-year client

Jan 2025

Hans and company have done an amazing job with my company's marketing over the past two years which has had a definite impact on our growth during this time. They are responsive, creative and true professionals who are a pleasure to do business with and can be trusted to come up with great ideas and suggestions. I very, very HIGHLY recommend using XPress Promotions to any company owner or executive!

Who is behind the XTRA package

We didn’t start as an agency. We started as a dental practice trying to fix our own marketing.

Xpress was founded in 2005 to market StarBrite Dental, our own family practice. We built the system on ourselves — StarBrite grew from $1M to over $12M in collections — and have run it for 300+ practices since.

Hans Hillestad, CEO & Co-Founder of Xpress Inc

Hans Hillestad

CEO & Co-Founder

Hans is the strategy side of Xpress. Bring him a problem — slow phones, a soft implant month, a front desk that isn't converting — and he'll tell you what actually fixes it, whether that's paid ads, SEO, a website rebuild, a funnel, direct mail, or a care-to-share card.

  • Co-founded Xpress in 2005 out of a real dental practice
  • Has run strategy calls with thousands of practice owners
  • Straight answers, no jargon — the fix, not the upsell
Shawn Kimmel, COO & Co-Founder of Xpress Inc

Shawn Kimmel

COO & Co-Founder

Shawn runs marketing inside a working dental practice every day — StarBrite Dental. He has sat with the front desk, listened to the calls, and watched cases close, so he evaluates marketing the way an owner does: by production, not by clicks. He built the tracking Xpress runs on so every dollar is traced from ad to lead to booked, closed case.

  • Runs marketing day to day inside StarBrite Dental, a live practice
  • Grades campaigns on booked, closed production — not leads on paper
  • Built the lead tracking and reporting standard behind every Xpress account

You own everything

Your website, your content, your ad accounts, your analytics — all in your name.

Already have a website?

Bring it to the call. We'll tell you honestly whether it needs a rebuild or just optimization.

You keep budget control

Ad spend is billed directly to you, never marked up, and adjustable any month.

How it works

Three steps to a simpler marketing setup

1

Book your discovery call

A short, no-pressure conversation about your practice, your market, and your current marketing.

2

Get your custom growth plan

We map exactly how the XTRA package applies to your goals, your area, and your competition.

3

We build and run it

One in-house team handles your website, SEO, ads, IMPACT CRM, and mail — and reports on all of it.

XTRA (GROW) Package

Set Up Fee — $3,000

$3,000/ month

Everything above included. No separate vendors, no surprise add-ons. Printing and text/call service charges billed separately.

Book your call with Hans Hillestad

Let's build the marketing your practice actually needs.

Grab 30 minutes on Hans Hillestad's calendar — co-founder, not a sales rep. No pressure, no obligation, just a straight conversation about what will move the needle for your practice.

Free 30-minute call directly with a co-founder
An honest read on what's working and what isn't
A custom plan for the XTRA package in your market
$3,000/month, all five services, one team
Prefer to talk now?(877) 604-7112

Questions

Answers before you book

Xpress was founded in 2005 to market our own family dental practice, StarBrite Dental, which grew from $1M to over $12M in collections using the methods we now run for clients. Co-founders Hans Hillestad and Shawn Kimmel still lead the company. Client service, web development, and print and mail are in house; paid ads and SEO are run by our in-house strategists with specialist partners where it produces better results. We work with 300+ practices nationwide.